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pura-vida.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about pura-vida.dot

Is .PAY a new domain option for mobile wallet teams for loan repayments?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For loan repayments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

What is pura-vida.dot?

pura-vida.dot is a domain name on the .PAY top-level domain, a payment-focused namespace operated by Amazon Registry Services. It pairs the name pura-vida.dot with the .PAY suffix to signal a payments or checkout context. You can pre-order pura-vida.dot through domain.pay's first-day registration flow at /register.

Is there a cash refund option for a failed .PAY pre-order for fraud prevention?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

Is pura-vida.dot useful even if I already have a payment page?

Yes. You can keep your existing payment page and point pura-vida.dot at it as a cleaner, more shareable front door for pura-vida.dot. Customers get a short address while nothing about your processor changes. Add pura-vida.dot to your stack via /register.

What does it mean if a .PAY name is premium for fraud prevention?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.