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pups.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about pups.dot

How can a brand reduce confusion around payment pages for a donation platform?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Where is trademark priority for pups.dot explained on the site?

The trademark-priority path for pups.dot, including the TMCH SMD requirement, is described on the main NicNames pages. You start the SMD-based claim from the registration flow, which walks you through uploading your file. General context lives on the homepage. See it all at https://domain.pay/.

Is .PAY a new domain option for insurance billing portals?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For online checkout, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts. Re-check the name before publishing campaigns because registry status can change.

Does pups.dot require an active website?

pups.dot does not require a live website to register, though the .PAY registry's expectations focus on payment-related, good-faith use. You can secure pups.dot now and build later. domain.pay can register and park it for you; begin at https://domain.pay/register.

For payroll disbursements, what if my trademark has spaces or special characters and I want .PAY?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.