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proaction.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about proaction.dot

Do I need an SMD file to register .PAY during the priority window for payroll disbursements?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Is a TMCH record by itself enough to own proaction.dot?

No. A TMCH record validates your trademark and yields an SMD file, but it does not by itself give you proaction.dot. You must still submit that SMD through NicNames during the priority phase to actually claim proaction.dot. Validation and registration are two distinct steps. Complete registration at https://domain.pay/register.

When is the .PAY Sunrise period for point-of-sale payments?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

What is included in the price of proaction.dot?

The price of proaction.dot covers the annual registration of the name in the .PAY zone for one year, at the $100 standard rate or the registry premium fee for proaction.dot. Optional extras like VIP priority are added separately at checkout. See what is included for proaction.dot at https://domain.pay/pricing.

For payroll disbursements, can .PAY be used for a branded checkout URL?

cloud.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.