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private.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about private.dot

For BNPL checkout, how do I choose between trademark fast-track and pre-order?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

How do I confirm private.dot was registered under my trademark priority?

After your SMD-backed claim succeeds, NicNames confirms the registration of private.dot and it appears under your account, with the name reflected in WHOIS. That confirmation is your proof private.dot was secured via trademark priority. If anything failed, refunds follow the published policy. Start and track it at https://domain.pay/register.

What should I do first if I want a .PAY domain for point-of-sale payments for a travel booking brand?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

How do I confirm private.dot qualifies for the $100 rate before paying?

Before paying, enter private.dot on our pricing page; if the registry has not flagged private.dot as premium, the page shows the $100 standard rate, otherwise it shows the premium fee. This lets you confirm private.dot pricing in advance. Verify it at https://domain.pay/pricing.

How exact does my trademark need to be for a .PAY Sunrise registration for BNPL checkout?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.