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prioritylab.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about prioritylab.dot

What are good .PAY domain ideas for point-of-sale payments?

For point-of-sale payments, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Does domain.pay verify my eligibility for prioritylab.dot itself?

domain.pay prepares and submits your prioritylab.dot application, but final eligibility and validation decisions rest with the .PAY registry operated by Amazon Registry Services. We help you meet the expectations and respond to any requests. Start your application at https://domain.pay/register.

Who operates the .PAY extension, and where can a checkout product manager get one for online checkout?

Amazon Registry Services operates the .PAY top-level domain. A checkout product manager can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

When does prioritylab.dot expire and how do renewals work?

A registered prioritylab.dot renews annually, and you keep it as long as you renew before the expiry date. We recommend enabling auto-renew so prioritylab.dot never lapses by accident. You can review the renewal date and billing for prioritylab.dot and see current terms at /pricing.

As a regional bank, can a company that only plans future payments register .PAY during LRP1?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.