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prioritydirect.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about prioritydirect.dot

Can a licensee or assignee use a trademark for a .PAY registration for an insurance billing portal?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Who reviews compliance for prioritydirect.dot?

Compliance and validation for prioritydirect.dot are handled at the registry level by Amazon Registry Services, which operates .PAY. domain.pay submits your details and relays registry decisions, but does not set the underlying policy. Start your registration at https://domain.pay/register.

When is the .PAY Sunrise period for a donation platform?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

How can a QR code campaign use prioritydirect.dot?

Encode prioritydirect.dot into a QR code on posters, receipts, or packaging so a scan lands on a payment page with a name people can also type by hand. The .PAY ending reassures scanners that the destination is a pay step. Get the name at https://domain.pay/register.

What should I do first if I want a .PAY domain for BNPL checkout for a regional bank?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.