domain.dot

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priority.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about priority.dot

Is .PAY meant for point-of-sale payments or just for general websites?

.PAY is best understood as a payment-focused domain ending for use cases such as point-of-sale payments, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

Can I claim multiple .PAY domains with one SMD if priority.dot is among them?

Each SMD is bound to a specific validated mark, so it can support a priority claim for priority.dot where the priority.dot string matches that mark. Different domains tied to different strings need their own matching SMDs. Use the right SMD for priority.dot when you register. Browse names at https://domain.pay/domains.

For BNPL checkout, can I reserve payroll.pay before broader registration opens?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Will switching from a .com to priority.dot cost me SEO traffic?

A move to priority.dot only risks traffic if it's done without proper 301 redirects from every old URL to its match on priority.dot. With correct redirects, a canonical update, and a Search Console change-of-address, rankings transfer over time. Plan the migration to priority.dot carefully and monitor results.

How does the first-day .PAY pre-order attempt work for loan repayments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.