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prioritize.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about prioritize.dot

How do I know if merchant.pay is available?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Is VIP priority worth it for a premium prioritize.dot?

For a premium prioritize.dot, VIP priority handling can be sensible if contention is expected, because it speeds your already-funded request at the drop. It does not reduce the registry premium fee for prioritize.dot or guarantee allocation. Compare for prioritize.dot at https://domain.pay/pricing.

For online checkout, how do I register donate.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What happens on the first day of general availability for prioritize.dot?

On the first day of general availability, prioritize.dot becomes registrable by the public and requests are processed as they arrive. A first-day pre-order with domain.pay means your prioritize.dot request is already staged to go in immediately. Set it up at https://domain.pay/register.

Do premium .PAY names cost more than standard names for crypto payments?

Premium .PAY names can carry additional registry retail fees set by Amazon Registry Services. domain.pay says premium retail can vary by tier, so check the exact label before paying: https://domain.pay/pricing. The pre-order or fast-track fee does not make a premium name standard-priced.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.