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prior.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about prior.dot

Does .PAY automatically improve SEO rankings for a crypto or DeFi product?

.PAY is a branding and relevance signal, not an automatic SEO ranking boost. Use it when it improves payment-page clarity and user trust, then follow normal SEO practices. Start by securing or pre-ordering the domain at domain.pay: https://domain.pay/register.

Can I find a name that's easier to spell than prior.dot?

Yes. If prior.dot is tricky to spell, domain.pay can surface simpler-spelling variants of prior.dot that customers type correctly more often. Easy spelling reduces lost traffic. Find simpler names at https://domain.pay/domains.

What if my trademark has spaces or special characters and I want .PAY for a fintech founder?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Will a typo variation of my mark let me claim prior.dot?

Trademark priority on prior.dot requires the SMD-encoded mark to match the prior.dot string under TMCH rules, so a typo or near-variation generally will not qualify. Only the validated mark matching prior.dot unlocks priority. If it does not match, your remaining route is a standard pre-order at https://domain.pay/pricing.

How should I check premium status before choosing a .PAY name for fraud prevention?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.