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primetime.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about primetime.dot

Why is .PAY important for phishing prevention?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Which is clearer for customers, primetime.dot or NicNames?

For customers, the clearer of primetime.dot and NicNames is usually the one that spells primetime.dot simply and reads naturally at a glance. domain.pay's comparison view helps you spot which one avoids ambiguity. Compare clarity at https://domain.pay/domains.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for mobile money?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

What should I do first to prepare for trademark priority on primetime.dot?

First, record your primetime.dot trademark in the Trademark Clearinghouse and obtain a validated SMD file; that is the prerequisite for any priority claim on primetime.dot. Then watch the primetime.dot phase and submit the SMD through NicNames when priority opens. Begin your preparation at https://domain.pay/register.

Can I pay for a .PAY pre-order by card, wire or crypto for payroll disbursements?

domain.pay supports common payment paths including card, wire and crypto-invoice options as listed on the site. Start with the pricing page and checkout flow here: https://domain.pay/pricing. Payment does not guarantee registration; it reserves the applicable service attempt.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.