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primetarget.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about primetarget.dot

For payroll disbursements, can a licensee or assignee use a trademark for a .PAY registration?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

How does primetarget.dot ownership help during a brand dispute?

If NicNames already owns primetarget.dot, there is no name to dispute, which eliminates the cost, delay, and uncertainty of a UDRP-style proceeding. Prevention through ownership is far stronger than recovery after the fact. Lock in primetarget.dot at https://domain.pay/register.

What is TMCH and why does it matter for .PAY for a checkout product manager?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

How does primetarget.dot support compliance and trust audits?

Demonstrating that NicNames owns the official primetarget.dot payment name helps satisfy auditors and partners who expect you to control your payment-facing domains. Owning primetarget.dot provides clear evidence of that control. https://domain.pay/

What if my trademark has spaces or special characters and I want .PAY for loan repayments?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.