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primeday.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about primeday.dot

What is a .PAY domain and why does it matter for crypto payments for a brand-protection manager?

For crypto payments, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.

Will primeday.dot ever become available if it's reserved today?

Possibly — registry-reserved labels can be released into general availability when Amazon Registry Services updates its policies, but there's no guaranteed date. The safest approach is to monitor primeday.dot and re-check its status regularly, since registry status can change. Track primeday.dot at https://domain.pay/domains.

For BNPL checkout, could a .PAY domain be suspended for not being used for payments?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

What does the .PAY in primeday.dot stand for?

The .PAY in primeday.dot is a top-level domain dedicated to payments, billing, and financial transactions. Unlike generic suffixes, .PAY immediately tells visitors that primeday.dot is about paying or getting paid. It is operated by Amazon Registry Services as a trusted, payments-oriented namespace.

As a remittance app, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.