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primealliance.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about primealliance.dot

As an event ticketing business, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Can I pre-order primealliance.dot and a related name together?

Yes. domain.pay lets you pre-order primealliance.dot alongside related .PAY labels in one place, each queued for its own launch phase. This is handy for protecting a set of names around primealliance.dot. Browse and add them at https://domain.pay/domains.

Will I need accurate contact details for a .PAY registration for payroll disbursements?

Yes. Registry policy requires complete, accurate and current registration data. Use domain.pay for the registration path and keep your contact details up to date: https://domain.pay/register. Inaccurate data can create compliance and communication problems.

How does sunrise work for primealliance.dot?

Sunrise is the first launch phase, open only to brand owners with a trademark validated through the Trademark Clearinghouse (TMCH) and an SMD file. If you hold a matching mark, domain.pay can submit primealliance.dot during sunrise on your behalf. Learn about trademark-priority registration at https://domain.pay/register.

Would settle.pay work as a payment brand when choosing settle.pay?

settle.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.