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prima.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about prima.dot

When should a crypto or DeFi product pre-order a .PAY domain for payroll disbursements?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

What can a membership box service do with prima.dot?

A subscription box brand can manage signups and billing on prima.dot, giving customers one trusted address for recurring charges. The .PAY name keeps renewals and skips on a familiar page. Begin at https://domain.pay/register.

What .PAY domain style is best for trust and conversion when choosing merchant.pay?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

What if prima.dot has many spellings beyond prima.dot?

If prima.dot has many spellings, domain.pay's search lets you test each one to find which .PAY form is available beyond prima.dot. Picking the simplest spelling usually aids recall. Test spellings at https://domain.pay/domains.

Why are payment brands talking about .PAY with a trademark?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For loan repayments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.