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pri.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about pri.dot

Is registering .PAY a replacement for trademark monitoring for invoice collection?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Should the slug or path structure on pri.dot affect my SEO?

Yes — clean, descriptive, lowercase paths on pri.dot are easier for users and crawlers than long query strings. Keep URLs on pri.dot stable, avoid unnecessary parameters, and 301 any changes. The host of pri.dot matters far less than a sensible, consistent URL structure.

How can a marketplace use a .PAY domain for point-of-sale payments?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

How do I know pri.dot is legitimate and not a scam suffix?

The .PAY namespace that pri.dot belongs to is an officially delegated top-level domain run by Amazon Registry Services, listed in the global DNS root. That governance makes pri.dot a legitimate address, not an invented suffix. Learn more at https://domain.pay/.

As a travel booking brand, what happens around February 1, 2027 for .PAY?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.