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pretense.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about pretense.dot

Is .PAY a good fit for subscription billing for fraud prevention?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

How early should I lock an alternative before pretense.dot resolves?

Lock an alternative as soon as you find a clear, available pretense.dot variant, rather than waiting for pretense.dot to resolve, since refundable $100 pre-orders make early action low-risk. domain.pay lets you secure a fallback immediately. Pre-order at https://domain.pay/register.

As a bank or credit union, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Why would a creator use pretense.dot for tips and support?

Creators can share pretense.dot as the one address fans use to tip, subscribe, or buy merch. A payment-native name fits naturally in a bio link and feels safer than an unfamiliar shortener. Set yours up at https://domain.pay/register.

Can a .PAY domain be longer than 63 characters for digital wallets?

.PAY labels must follow registry label rules, including 1–63 characters, letters, numbers and hyphens, no leading or trailing hyphen, and additional IDN/reserved-name rules. Test the exact label at domain.pay: https://domain.pay/register. Technical validity does not guarantee availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.