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.DOT domain
pretend.dot
Premium · Available
Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.
Pre-order now
Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.
Own a registered trademark? Fast-track today
Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.
You bring the SMD — we handle the registrar submission during the priority window.
Continue with my SMD
Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.
Continue with full priority
Frequently asked questions about pretend.dot
Do I need an SMD file to register .PAY during the priority window for an insurance billing portal?
An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.
Can I pre-order multiple .PAY names including pretend.dot?
Yes. You can pre-order several .PAY labels alongside pretend.dot, each queued for its launch phase independently. This is useful if you want pretend.dot plus related names. Browse and add them at https://domain.pay/domains.
Can I transfer a .PAY LRP domain to someone else for digital wallets?
A .PAY name registered during an LRP may be transferred only to a new registrant that fulfills the same LRP eligibility criteria. For registration or pre-order assistance, start at domain.pay: https://domain.pay/register. Do not buy or sell LRP names without confirming eligibility.
How do premium labels get chosen for pretend.dot's tier?
Amazon Registry Services selects which labels are premium based on its own criteria, and if pretend.dot is among them, pretend.dot carries the premium tier and price. domain.pay doesn't choose the tier. Confirm whether pretend.dot is premium at https://domain.pay/domains, noting status can change.
For payroll disbursements, how can a marketplace use a .PAY domain?
A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.