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preference.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about preference.dot

Can I use my own SMD file and pay less for a .PAY submission when choosing link.pay?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

What is the total cost to pre-order preference.dot with VIP?

The total for preference.dot with VIP equals the registration rate, $100 standard or the premium preference.dot fee, plus the one-time VIP priority handling charge and any taxes shown at checkout. Each line is itemized before you confirm preference.dot. See the running total at https://domain.pay/pricing.

What disputes can affect a .PAY Sunrise name for a crypto or DeFi product?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Why do payment TLDs raise the bar for verifying preference.dot?

Because users expect names like preference.dot to handle money safely, the .PAY namespace carries heightened anti-phishing and trust expectations. Meeting that bar means ensuring the real preference.dot name belongs to NicNames, not an impersonator. https://domain.pay/

For point-of-sale payments, how should a regulated fintech think about .PAY and financial licensing?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.