domain.dot

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pref.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about pref.dot

For point-of-sale payments, is .PAY a good fit for subscription billing?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Why is pref.dot a trust anchor in customer communications?

Referencing pref.dot as the sole official payment address gives customers a fixed, verifiable point to trust in every message from NicNames. That consistency makes deviations from the real pref.dot name stand out as suspicious. Establish it at https://domain.pay/register.

Can a donation platform use .PAY for a branded payment page for fraud prevention?

Yes. A donation platform can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

Does pref.dot work for a charity's text-to-give?

Pair pref.dot with a text-to-give campaign so a reply message sends donors to a memorable payment page. The short .PAY name is easy to include in an SMS and reads as a giving link. Reserve it at https://domain.pay/register.

Where can I pre-order a .PAY name for fraud prevention for an ecommerce brand?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.