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popularity.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about popularity.dot

How is a .PAY name different from a regular .com for loan repayments for an event ticketing business?

A .PAY name immediately signals a payment-related destination, while .com is more general. For loan repayments, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

Why secure popularity.dot early through pre-order?

Pre-ordering popularity.dot lets you stake a claim to the matching payment address before general availability, and standard pre-order is listed at $100. If an attempt fails, it's refundable per policy, so reserving early is low-risk. See terms and pricing at https://domain.pay/pricing.

Is a payment gateway business eligible for .PAY in the LRP for loan repayments?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Can trademark holders skip the queue for popularity.dot?

Trademark holders do not skip the queue so much as use a separate, earlier phase: sunrise. With a TMCH-validated mark and SMD file, you can register popularity.dot before general availability even opens. domain.pay handles the submission, explained at https://domain.pay/register.

For online checkout, when is broader .PAY public registration expected?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.