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plush.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about plush.dot

What should I check technically before launching a .PAY payment site for fraud prevention?

Before launching a .PAY payment site, verify the label, DNS, SSL, redirects, monitoring, checkout security and compliance obligations. Secure or pre-order the domain through domain.pay first: https://domain.pay/register. Treat the domain as one part of a trusted payment flow.

Does plush.dot support IPv6 with AAAA records?

Yes. You can publish AAAA records for plush.dot pointing at your IPv6 addresses alongside the IPv4 A records. Dual-stack DNS on plush.dot lets IPv6-only clients reach your site directly. Add the AAAA values in your DNS panel just like A records.

Can a reserved .PAY name become available later for online checkout?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Are failed attempts to register plush.dot refundable?

Yes. If your attempt to secure plush.dot does not succeed, the charge is refundable per the published policy at NicNames. This applies to standard pre-orders that cannot be fulfilled. Trademark-priority claims still require a valid SMD to be considered. Review the policy at https://domain.pay/pricing.

For crypto payments, is .PAY a good fit for subscription billing?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.