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plura.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about plura.dot

Is .PAY a good fit for subscription billing for payroll disbursements?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Will plura.dot stay reserved while my SMD is being verified?

While NicNames verifies your SMD for plura.dot, your priority claim is being processed under the registry's rules, ahead of standard pre-orders. If verification fails, you can re-export a valid SMD and retry for plura.dot. Charges for unfulfilled attempts are refundable per policy. Track it from your account after starting at https://domain.pay/register.

As an insurance billing portal, when does the .PAY LRP1 period begin?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Why should I use trademark priority instead of just buying plura.dot later?

Trademark priority lets the validated owner of the plura.dot mark secure plura.dot before the public, reducing the risk that someone else registers it first. Waiting to buy plura.dot later means competing in general availability with no rights advantage. If you hold the mark, the SMD path protects your name. Start at https://domain.pay/register.

How should I check premium status before choosing a .PAY name when choosing travel.pay?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.