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plunge.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about plunge.dot

Who qualifies for a .PAY domain in the Limited Registration Period for payroll disbursements?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Will plunge.dot fit a utility or bill-pay service?

Bill payers want certainty, and plunge.dot reads as the official place to settle a utility account. A stable .PAY address on statements reduces calls about where to pay. Reserve it at https://domain.pay/register.

What if my trademark has spaces or special characters and I want .PAY when choosing link.pay?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Can I register plunge.dot during both Sunrise and general availability?

If you hold a TMCH SMD file for plunge.dot, you may attempt plunge.dot during Sunrise; if you miss it, you can still pre-order plunge.dot for general availability. Each phase has its own rules set by the registry. Choose the right phase for plunge.dot at https://domain.pay/register.

What is the quickest path to secure a .PAY domain for an event ticketing business?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.