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plough.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about plough.dot

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for fraud prevention?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Can domain.pay show me how plough.dot compares on length?

Yes. domain.pay places plough.dot beside similar plough.dot names so you can compare length at a glance and spot a tighter option. Shorter names usually win on recall and typing. Compare lengths at https://domain.pay/domains.

Is .PAY Sunrise first-come, first-served for trademark holders for online checkout?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

How does ICANN's process shape the launch of plough.dot?

ICANN's new-gTLD framework requires phased launches, which is why plough.dot moves through sunrise then general availability. This standardized process protects trademarks first and opens names like plough.dot to the public after. domain.pay positions you for it at https://domain.pay/register.

Is there a cash refund option for a failed .PAY pre-order for crypto payments?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.