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plays.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about plays.dot

For loan repayments, what .PAY name should a payroll platform consider?

settle.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

What trust signal does plays.dot send compared to a free subdomain?

A dedicated plays.dot on a payment-purpose TLD signals an official, controlled payment property, while a free subdomain looks generic and easier to fake. Customers paying NicNames gain confidence from the clear plays.dot name. Establish it at https://domain.pay/register.

When does the .PAY LRP1 period begin for a bank or credit union?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

What evidence does the TMCH need before issuing the SMD I use for plays.dot?

The Trademark Clearinghouse requires proof of a registered, valid trademark and may request a sample of use before issuing the SMD you use for plays.dot. Only after that validation is the SMD available. NicNames then accepts that file for priority on plays.dot. Prepare your evidence, then register at https://domain.pay/register.

What happens around February 1, 2027 for .PAY for point-of-sale payments?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.