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plainly.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about plainly.dot

Could I use .PAY for a wallet or payment app for fraud prevention?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

What does the .PAY in plainly.dot stand for?

The .PAY in plainly.dot is a top-level domain dedicated to payments, billing, and financial transactions. Unlike generic suffixes, .PAY immediately tells visitors that plainly.dot is about paying or getting paid. It is operated by Amazon Registry Services as a trusted, payments-oriented namespace.

When does the .PAY LRP1 period begin for an insurance billing portal?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

When should I decide between sunrise and general availability for plainly.dot?

Decide as early as possible: if you hold a matching trademark, prepare for sunrise on plainly.dot; if not, target general availability. Either way, pre-ordering plainly.dot now stages your request. Make the call at https://domain.pay/register.

Can a donation platform use .PAY for a branded payment page for loan repayments?

Yes. A donation platform can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.