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plague.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about plague.dot

As a retail brand, what happens around February 1, 2027 for .PAY?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

What is the safest way to secure plague.dot as a trademark owner?

As a trademark owner, the safest path to plague.dot is to record your plague.dot mark in the TMCH, obtain a valid SMD, and submit it through NicNames as soon as the priority phase opens. This gives plague.dot the validated-rights advantage over public registrations. Begin securing plague.dot at https://domain.pay/register.

Is registering .PAY a replacement for trademark monitoring for a retail brand?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Is a TMCH SMD file required to pre-order plague.dot?

No — a standard $100 pre-order for plague.dot doesn't require an SMD file. You only need a TMCH SMD if you want trademark priority on plague.dot ahead of general applicants. Choose the right path for plague.dot at https://domain.pay/register.

How exact does my trademark need to be for a .PAY Sunrise registration for payroll disbursements?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.