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placards.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about placards.dot

How should I check premium status before choosing a .PAY name for point-of-sale payments?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

How do I set up a www and non-www version of placards.dot?

Create a CNAME (or matching A record) for www.placards.dot alongside the apex, then pick one canonical version and 301-redirect the other. Consistency tells search engines which form of placards.dot to index and avoids duplicate-content dilution. Decide canonical before launch.

Is .PAY Sunrise first-come, first-served for trademark holders when choosing donate.pay?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Will placards.dot require periodic re-validation?

The .PAY registry typically validates placards.dot around registration rather than on a fixed periodic schedule, though policies can evolve. Keeping accurate data helps avoid issues at renewal. domain.pay informs you of any registry requests over time; start at https://domain.pay/register.

What are the current .PAY launch dates in 2026 and 2027 when choosing travel.pay?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.