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pii.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about pii.dot

For fraud prevention, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Is pii.dot useful for a pre-order campaign?

Pre-orders ask customers to pay before delivery, so hosting them on pii.dot frames the commitment around a trusted payment address. The clear .PAY name can lift confidence in paying early. Reserve it at https://domain.pay/register.

Is .PAY meant for point-of-sale payments or just for general websites?

.PAY is best understood as a payment-focused domain ending for use cases such as point-of-sale payments, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

Why is .PAY launching in phases at all for pii.dot?

New gTLDs like .PAY launch in phases to protect trademark owners first (sunrise) before opening names like pii.dot to the general public (general availability). This staged rollout is an ICANN-standard process. Learn how to position for pii.dot at https://domain.pay/register.

What should I know about Amazon Registry and .PAY before registering?

Amazon Registry Services operates the .PAY top-level domain. A travel booking brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.