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piercing.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about piercing.dot

When should an event ticketing business pre-order a .PAY domain when choosing subscriptions.pay?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Will protecting piercing.dot matter for international markets?

Yes. The piercing.dot name can be impersonated to customers anywhere, and a payment-implying TLD makes a fake convincing across borders. Owning piercing.dot gives NicNames one global, official payment address. Explore availability at https://domain.pay/domains.

What is the quickest path to secure a .PAY domain for a crypto or DeFi product for point-of-sale payments?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Can I claim piercing.dot if my trademark is jointly owned?

A jointly owned trademark can be recorded in the TMCH, and the resulting SMD can support a priority claim on piercing.dot where the piercing.dot string matches. The co-owners should agree on who submits the SMD and holds piercing.dot. Sort the ownership arrangement, then register piercing.dot at https://domain.pay/register.

Is there VIP help for a large .PAY pre-order portfolio for a payroll platform?

domain.pay says customers with pre-orders over $8,888 may qualify for VIP handling, dedicated support and more tailored failed-registration solutions. Review the current VIP language on the pricing page: https://domain.pay/pricing. Large portfolios should still expect availability and premium checks.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.