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pierces.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about pierces.dot

Who operates the .PAY extension, and where can an ecommerce brand get one for fraud prevention?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

What MX priority values should I use for pierces.dot?

Set the lowest number on your primary mail server's MX for pierces.dot since lower priority is preferred, and use higher numbers for backups. Most providers give you the exact host and priority to enter for pierces.dot. Mismatched priorities can misroute mail for pierces.dot, so copy them precisely.

What is the last day for trademark holders to act on .PAY for online checkout?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

Why does the .PAY launch protect trademarks first for pierces.dot?

The launch protects trademarks first because ICANN's framework reserves the sunrise phase for brand owners, letting them claim pierces.dot before the public to prevent infringement. General availability follows for everyone else. Position for pierces.dot at https://domain.pay/register.

For online checkout, can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.