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phlx.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about phlx.dot

Is .PAY Sunrise first-come, first-served for trademark holders for loan repayments?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Why did the price of phlx.dot change since I last checked?

The price of phlx.dot can change if Amazon Registry Services re-tiers phlx.dot between standard and premium, since we display the live registry rate. The $100 figure is the standard baseline, not a guaranteed lock. Re-check the current price for phlx.dot at https://domain.pay/pricing.

Is registering .PAY a replacement for trademark monitoring for a regional bank?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Can I register phlx.dot for a client or third party?

You can place a pre-order or priority request for phlx.dot on behalf of a client, with the registrant details for phlx.dot set in the order. For trademark priority, the SMD file must match the owner of the mark. Set up the phlx.dot order at https://domain.pay/register.

How do I register a .PAY domain with a trademark for digital wallets?

Trademark holders should use the trademark fast-track on domain.pay instead of waiting: https://domain.pay/register. domain.pay can route the request through the TMCH/SMD-based priority process when the .PAY label matches the trademark and the registry rules allow it.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.