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pfc.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about pfc.dot

What are the current .PAY launch dates in 2026 and 2027 for an ecommerce brand?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Does a pending trademark application qualify for an SMD to claim pfc.dot?

The Trademark Clearinghouse generally validates registered marks, not mere pending applications, so a pending filing usually cannot produce an SMD to claim pfc.dot. You need a validated TMCH record for the pfc.dot mark first. If your application matures and is validated, you can then pursue priority on pfc.dot at https://domain.pay/register.

During the .PAY launch, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Can I delegate management of pfc.dot while keeping ownership?

Yes. NicNames can delegate operational management of pfc.dot to a team or partner while retaining registrant ownership, which keeps control of the pfc.dot name internal. Clear ownership records reduce disputes later. Manage settings at https://domain.pay/.

Can I browse alternative .PAY names if my first choice is taken?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.