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persuit.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about persuit.dot

As an insurance billing portal, can Amazon Registry reserve or block some .PAY names?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Who should consider buying persuit.dot first?

Any brand whose name matches persuit.dot should consider it first, since a matching .PAY address protects the brand and gives customers an obvious place to pay. Trademark holders get priority through domain.pay's TMCH-based registration. Check eligibility at https://domain.pay/register.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for loan repayments?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Can customers tell the difference between persuit.dot and a lookalike?

Many customers cannot reliably spot a lookalike of the persuit.dot name, especially under a payment-implying TLD where they expect legitimacy. That is why owning the exact persuit.dot and promoting it as the only official payment address matters so much for NicNames. https://domain.pay/register

When is the .PAY Sunrise period for online checkout?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.