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persuasive.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about persuasive.dot

What is TMCH and why does it matter for .PAY for mobile money?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

How do I confirm persuasive.dot points to the right server?

Run a DNS lookup for persuasive.dot and compare the returned A/AAAA records to your server's actual IPs, then load persuasive.dot in a browser. Tools like dig or an online checker show exactly where persuasive.dot resolves. If they don't match, correct the records and wait for the TTL to clear.

What happens around February 1, 2027 for .PAY for fraud prevention?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Does Amazon Registry Services approve each persuasive.dot registration?

Amazon Registry Services operates .PAY and applies its launch rules, reserved lists, and priority processing that determine whether persuasive.dot can be allocated. domain.pay submits your persuasive.dot request within those rules. Place your persuasive.dot request at https://domain.pay/register.

Is registering .PAY a replacement for trademark monitoring?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.