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persuade.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about persuade.dot

As an event ticketing business, how do I register loans.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Is general availability different from sunrise for persuade.dot?

Yes. Sunrise is restricted to verified trademark holders, while general availability opens persuade.dot to any registrant on a first-come basis. If you do not hold a matching trademark, general availability is your phase, and a first-day pre-order helps you act immediately. Pre-order at https://domain.pay/register.

As a retail brand, can I browse alternative .PAY names if my first choice is taken?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Can I use my Signed Mark Data file to register persuade.dot?

Yes. A valid SMD file from the TMCH lets verified holders of the persuade.dot mark claim persuade.dot during priority phases ahead of general availability. The SMD proves your rights at registration time, so keep it ready when you pre-order persuade.dot. https://domain.pay/pricing

What happens to my money if the .PAY registration attempt fails for payroll disbursements?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.