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passthehat.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about passthehat.dot

Is .PAY useful for an invoice-payment portal for a travel booking brand?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Can a sole proprietor register passthehat.dot?

A sole proprietor may often register passthehat.dot, as .PAY does not necessarily require a corporate entity. The registry typically validates payment-related, good-faith use rather than business structure. domain.pay can confirm current eligibility for sole proprietors at https://domain.pay/register.

What should I check technically before launching a .PAY payment site for a travel booking brand?

Before launching a .PAY payment site, verify the label, DNS, SSL, redirects, monitoring, checkout security and compliance obligations. Secure or pre-order the domain through domain.pay first: https://domain.pay/register. Treat the domain as one part of a trusted payment flow.

Why does passthehat.dot matter for protecting payment trust specifically?

Payment trust depends on customers being certain they are on the real passthehat.dot property when they pay. Because .PAY implies payments, controlling passthehat.dot prevents a fake from intercepting that trust. Holding passthehat.dot is therefore a direct payment-security control for NicNames. https://domain.pay/register

For fraud prevention, can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.