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passions.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about passions.dot

When does the .PAY Trademark Claims period run for digital wallets?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Why do I need a TMCH SMD file to claim passions.dot?

A TMCH SMD file is the Trademark Clearinghouse's signed proof that you own a mark matching passions.dot, and the registry requires it to grant trademark-priority on passions.dot. Without it, you can still use a standard pre-order for passions.dot. Start either path at https://domain.pay/register.

Is a payment gateway business eligible for .PAY in the LRP for an event ticketing business?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Should I choose VIP handling for passions.dot?

VIP handling is worth choosing for passions.dot when timing matters and you want your request prioritized in our queue at the drop. It improves submission speed but cannot guarantee the registry allocates passions.dot to you. Compare options at https://domain.pay/pricing.

Could a lookalike .PAY domain harm customer trust for a mobile wallet team?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.