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passione.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about passione.dot

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for fraud prevention?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Is passione.dot affected if a similar trademark exists?

During a priority phase, a trademark on passione.dot can let its holder claim passione.dot first through TMCH; outside that, a similar mark doesn't automatically block passione.dot. Registry rules from Amazon Registry Services govern this. Check passione.dot's status and options at https://domain.pay/domains.

Can a licensee or assignee use a trademark for a .PAY registration for loan repayments?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What if my use of passione.dot isn't payment-related?

Because .PAY is oriented toward payments, a use of passione.dot unrelated to financial purposes may not align well with the registry's validation expectations. domain.pay can review your intended use and advise whether passione.dot is a good match. Start a check at https://domain.pay/register.

What should I do first if I want a .PAY domain for point-of-sale payments?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.