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passionate.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about passionate.dot

Is .PAY already open to everyone when choosing merchant.pay?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

What is the .PAY namespace and how does passionate.dot fit it?

The .PAY namespace is a top-level domain operated by Amazon Registry Services and oriented around payment services, so passionate.dot fits naturally for a fintech, checkout, or wallet brand. Registering passionate.dot aligns your address with that theme. Reserve passionate.dot at https://domain.pay/register.

How should a regulated fintech think about .PAY and financial licensing for mobile money?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Can I use passionate.dot with a headless or Jamstack frontend?

Absolutely. Point passionate.dot at your static/CDN host or edge platform, add passionate.dot as the custom domain, and let it provision SSL. Jamstack deployments treat passionate.dot like any custom domain, serving prebuilt pages fast worldwide. Connect passionate.dot per your platform's docs.

Can domain.pay submit my .PAY registration on opening day for point-of-sale payments?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.