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passion.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about passion.dot

Can I use my own SMD file and pay less for a .PAY submission for digital wallets?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

How do I add a subdomain like blog.passion.dot?

Create a DNS record for the subdomain — typically a CNAME pointing blog.passion.dot at your host, or an A record to its IP. The subdomain of passion.dot inherits nothing automatically, so configure SSL and hosting for it separately. Manage records for passion.dot via /domains.

What should trademark counsel do before July 20, 2026 for .PAY when choosing wallet.pay?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Will NicNames store my SMD file after registering passion.dot?

NicNames uses your SMD file to validate and process your priority claim on passion.dot during registration. The SMD itself is tied to your TMCH record, which the Clearinghouse maintains independently. Handle your SMD securely since it represents your validated rights to passion.dot. Begin registration at https://domain.pay/register.

What date matters most if I want a .PAY name without a trademark for loan repayments?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.