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passa.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about passa.dot

Is registering .PAY a replacement for trademark monitoring for card processing?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

What if my passa.dot validation needs more information?

If the .PAY registry requests more information to validate passa.dot, domain.pay relays the request so you can supply the needed details promptly. Responding quickly helps keep your registration on track. Begin your application and stay reachable at https://domain.pay/register.

As a checkout product manager, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

What can a SaaS do with passa.dot for seat expansion?

When teams add seats, passa.dot gives admins a trusted address to pay for the upgrade mid-contract. The payment-native name keeps expansion purchases on a familiar page. Start at https://domain.pay/register.

As a fintech founder, when does the .PAY Trademark Claims period run?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.