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panache.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about panache.dot

Can a reserved .PAY name become available later for fraud prevention?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

How do I serve panache.dot and a regional variant from one site?

You can host one codebase and use hreflang tags or subpaths to serve regional content under panache.dot, signaling language and region to search engines. Keep canonical and hreflang references on panache.dot consistent so the right version ranks per market. Avoid duplicate, untranslated pages on panache.dot.

Where do I enter the .PAY label I want to check when choosing brand.pay?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

How does owning panache.dot reduce phishing risk for the NicNames name?

When NicNames owns panache.dot, bad actors cannot register the panache.dot name and pass it off as your official payment page. Because .PAY signals payment intent, an impersonating panache.dot address is especially convincing to victims, so holding the real one removes that vector. Lock it down at https://domain.pay/register.

Where should I check whether a .PAY name fits my payroll disbursements project?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For payroll disbursements, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.