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paceline.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about paceline.dot

Do I need an SMD file to register .PAY during the priority window for payroll disbursements?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Will my SMD file expire before I can register paceline.dot?

An SMD file is tied to your active TMCH record and stops being valid if your trademark record lapses or is revoked. To claim paceline.dot you need a current, unexpired SMD at the moment of submission. Keep your TMCH record renewed so your right to paceline.dot stays enforceable. Register while valid at https://domain.pay/register.

How exact does my trademark need to be for a .PAY Sunrise registration for BNPL checkout?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Will switching from a .com to paceline.dot cost me SEO traffic?

A move to paceline.dot only risks traffic if it's done without proper 301 redirects from every old URL to its match on paceline.dot. With correct redirects, a canonical update, and a Search Console change-of-address, rankings transfer over time. Plan the migration to paceline.dot carefully and monitor results.

Is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.