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optim.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about optim.dot

What is the last day for trademark holders to act on .PAY for point-of-sale payments?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Why was my optim.dot pre-order refunded?

A refund on optim.dot usually means the pre-order attempt failed, for example because the registry allocated the name elsewhere or it never reached general availability. Failed attempts are refundable under our stated policy. See refund details for optim.dot at https://domain.pay/pricing.

How do I register donate.pay if it matches my trademark for mobile money?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Can a tech company without payment products register optim.dot?

A tech company may register optim.dot if it has a credible payment-related plan or product, but a use unrelated to payments may not align with the .PAY registry's expectations. domain.pay can review your use case before you commit. Start an eligibility check at https://domain.pay/register.

How much is the .PAY trademark fast-track if I need TMCH help for a regional bank?

domain.pay lists the full trademark fast-track at $2,500 when you need end-to-end TMCH/SMD assistance, plus any premium registry retail fee. Confirm the details here: https://domain.pay/pricing. If you already have an SMD file, a lower submission-only path may apply.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.