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obvio.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about obvio.dot

Can I use my own SMD file and pay less for a .PAY submission when choosing link.pay?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

What information is encoded inside the SMD I use for obvio.dot?

The SMD you use for obvio.dot encodes your validated mark text matching the obvio.dot string, associated dates, and a cryptographic signature from the TMCH. NicNames reads this to confirm your priority eligibility for obvio.dot. You never edit the file; you simply submit it. Upload it at https://domain.pay/register.

What is TMCH and why does it matter for .PAY?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Why is obvio.dot listed as reserved?

Reserved means the registry has withheld obvio.dot from general registration — it isn't taken by a third party, but Amazon Registry Services has set it aside under its naming policy. Reserved labels sometimes get released later, so registry status can change — re-check obvio.dot periodically. Start a lookup at https://domain.pay/domains.

Could I use .PAY for a wallet or payment app when choosing travel.pay?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.