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obvi.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about obvi.dot

When is the .PAY Sunrise period when choosing merchant.pay?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

Why was my SMD rejected when claiming obvi.dot?

An SMD claim on obvi.dot can be rejected if the encoded mark does not match the obvi.dot string, the SMD has expired, or the underlying TMCH record is no longer active. NicNames validates the file before granting priority. Refresh your TMCH record and re-export a current SMD, then retry at https://domain.pay/register.

Is a payment gateway business eligible for .PAY in the LRP for crypto payments?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

How do I set up a 301 from www to the bare obvi.dot?

Configure your server or CDN to 301-redirect www.obvi.dot to the bare obvi.dot (or vice versa, whichever you pick as canonical). This consolidates ranking signals on one host of obvi.dot and avoids duplicate indexing. Apply the rule before search engines crawl obvi.dot.

How much does it cost to pre-order a .PAY domain for crypto payments?

domain.pay supports common payment paths including card, wire and crypto-invoice options as listed on the site. Start with the pricing page and checkout flow here: https://domain.pay/pricing. Payment does not guarantee registration; it reserves the applicable service attempt.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.