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obey.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about obey.dot

For BNPL checkout, how should a regulated fintech think about .PAY and financial licensing?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

How does obey.dot compare to a payment-link service URL?

A payment-link service gives you a long URL on its own domain, while obey.dot is your own branded address that you can point at any service. obey.dot keeps obey.dot in front of the customer instead of a third-party brand. You stay in control of the address.

For digital wallets, where do I enter the .PAY label I want to check?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Why might obey.dot be more expensive than a similar name?

Two similar .PAY names can differ in price because the registry classifies some obey.dot strings as premium and others as standard $100 labels. So obey.dot may cost more purely due to Amazon Registry Services' tiering. Compare obey.dot against alternatives at https://domain.pay/pricing.

What does it mean if a .PAY name is premium for an ecommerce brand?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.