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nvu.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about nvu.dot

Can a licensee or assignee use a trademark for a .PAY registration for digital wallets?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

How long does DNS propagation take after I configure nvu.dot?

DNS changes for nvu.dot usually propagate within minutes but can take up to 24-48 hours globally, depending on the TTL values on each record. Lowering the TTL before a planned change reduces the wait. Use a public DNS lookup tool to confirm nvu.dot resolves consistently across resolvers.

Should a checkout product manager protect its exact brand in .PAY for marketplace payouts?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Can a licensee rather than the trademark owner claim nvu.dot?

Priority on nvu.dot flows from the validated TMCH mark, so the claim is normally made by the SMD holder of record for the nvu.dot mark. A licensee would need the appropriate authority and a usable SMD to act. Confirm who controls the SMD before claiming nvu.dot. Begin registration at https://domain.pay/register.

What are the current .PAY launch dates in 2026 and 2027 for point-of-sale payments?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.