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noonday.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about noonday.dot

How can a marketplace use a .PAY domain for BNPL checkout?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Can I claim noonday.dot if my trademark is jointly owned?

A jointly owned trademark can be recorded in the TMCH, and the resulting SMD can support a priority claim on noonday.dot where the noonday.dot string matches. The co-owners should agree on who submits the SMD and holds noonday.dot. Sort the ownership arrangement, then register noonday.dot at https://domain.pay/register.

Who operates the .PAY extension, and where can an ecommerce brand get one?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

What is the standard pre-order price for noonday.dot?

The standard pre-order for noonday.dot is listed at $100. This reserves your request for noonday.dot ahead of general availability, and the fee is refundable if the attempt fails per the stated policy. See full details and pricing at https://domain.pay/pricing.

Can a trademark holder challenge a bad .PAY Sunrise registration for invoice collection?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.